Presentation boxes are the most effective when it comes to standing out from the rest of the crowd with your brand. Apart from being a receptacle, they serve as an outward representation of your brand. Still, display boxes, if used and designed correctly, can add a certain flair to your product and leave a lasting impact on your customers. Below are some guidelines to help make your brand look good when using presentation boxes:
Tips for Fabulous Presentation Boxes
Here are tips you can follow in order to come up with fabulous presentation boxes that add appeal to your brand.
Understand Your Brand Identity
However, to design your display boxes properly, you need to consider some aspects of branding, which include the following. What values does your brand champion or represent? What is the message you wish to pass across? No matter whether your brand is opulent or environmentally conscious, playful or serious, your packaging should embody it. This constancy assists the consumers with the ability to identify and associate with the brand in question.
Choose Quality Materials
This is a clear indication that the material chosen for your presentation box will go a long way in describing your brand. Various kinds of materials can be used like sturdy cardboard, texture paper and even wooden structures can be used to give a premium look to the product. On the other hand, low quality materials can make even the most aesthetically appealing box to look rather tacky. If you are one of those brands that always preach about sustainability, then opt for eco-friendly ones.
Focus on Design
One major element that is worth considering when creating your presentation box is the design. Here are some design elements to consider:
- Color Scheme: Selecting colors that are appropriate with your brand is a good idea. Choosing the colors is important since they elicit emotions/associations.
- Typography: It is recommended to use clear fonts that will suit the overall tone and persona of your brand well. However, it is very important to also avoid using many different fonts as it can become messy.
- Graphics and Imagery: Use high quality images and graphics on your box so that your box will be appealing to the voucher users. Ensure that they relate to your product and brand for effectiveness.
- Logo Placement: Your logo must be easily visible but not dominate the entire graphic. Balance is key.
Customization
It is thus important to have an individual approach in creating your custom presentation boxes so that your brand is easily recognizable. It may range from writing your own message on the box or coming up with the box designed for a certain occasion or period of the year. Customization indicates that you can go the extra mile to ensure that the customer’s needs are met as desired.
Functionality
Although the look is an essential aspect that cannot be refuted, it is also important to consider functionality. Consequently, your presentation box should be easy to open and close, and its contents shielded sufficiently from external elements. Think about the unboxing process – proper packaging will not only give the recipient the enthusiasm to unbox your product but also satisfaction at the end of it.
Incorporate Sensory Elements
The use of sense appeal in the design of the presentation box makes the whole experience enjoyable for the customer. This could include:
- Texture: Adding logos that are raised or indented, using soft-to-the-touch coatings, or incorporating textured paper can make the box feel unique.
- Scent: Adding a touch of scent may not go unnoticed especially when unboxing a product.
- Sound: Some brands have also incorporated custom sounds into the box when it is opened to produce an all-new experience.
Keep It Sustainable
Susceptibility to sustainable factors has been on the rise among consumers. Choosing a recyclable, biodegradable, or reusable material for your display boxes may attract customers with an interest in sustainability. Also, providing clear indications of sustainability commitments on the packaging materials can make an impact on the brand.
Tell a Story
An excellent presentation box can convey a lot of information regarding your brand or even your product. This could be in the form of text, illustrations or even a barcode that will direct the client to a certain video or website. It is crucial to engage and trigger an emotional response from your customers because this helps in memorizing your brand through storytelling.
Consistency Across Products
If you provide several products, it’s crucial to provide a uniform appearance in case you create presentation boxes. This is helpful in building up a brand image and also makes it easier for people to identify your products on the market.
Gather Feedback
Last but not least, do not forget to seek your customer’s perception of the presentation boxes you have used. This may offer great ideas on all that is effective and all that is not efficient so that one can make constant enhancements.
Conclusion
In summary, carrying presentation boxes can be highly effective in raising your brand identity. Hence, by ensuring quality, designs, function, sustainability, and incorporating reusable packaging, you can come up with packaging that not only looks great but also has an impact on the customers.
